Behind the Scenes Social Media
So my awesome boyfriend was reading me an excerpt from his current book and it struck a cord in me for this week’s blog. The book is “Crash the Chatterbox” by Steven Furtick. It’s really about hearing God’s voice above others but while he was reading to me, I couldn’t help but relate a portion of it to marketing (go figure).
The part of the book was talking about how people on social media always put their best foot forward, their highlight reel, as the book calls it.
One of the things I’ve noticed in my social media marketing for businesses is that people LOVE the behind the scenes pictures. They want to know what your staff is doing in their downtime. They want to know what the messy office looks like or what your idea of “fun” and not “perfect” is.
Social media’s original success was totally based off the concept of people being nosy. EVERYONE, whether they admit it or not, wants to know what other people are up to. So by giving people a closer look at what you’re REALLY doing and not just what you want them to see, they feel better connected to you. For example, you can certainly share several pictures of the perfectly poured beer sitting on the patio in the sun by the water. Sure, that’ll make people want to come enjoy a beer with you. But what about showing them what the back of the house looks like with all the kegs?
Try giving your audience, whoever they are, a sneak peek at what’s going on behind the scenes every once in a while!
I challenge you this week to share a picture of something imperfect. Don’t stage it, don’t edit it, just be as real as can be. Your audience will love it, I promise!