Marketing Lessons Learned in 2016

I am a business owner that specializes in working with locally-owned, small businesses in the Virginia Beach/Hampton Roads area and have been doing so since 2011.  With the launch of my new website two years ago, I posted on October 29, 2014 that I would have a blog coming soon. This is my first one.  Oops!

Today I decided to not wait til 2017 to start my New Year’s resolution of sharing my business bettering thoughts with others.

For my first post I thought it would be helpful to share the top three things I learned about marketing and social media in 2016.

1- Not ALL Social Media is for EVERY Business

Two of the main questions I get when chatting with business owners about their social media strategies are “should I be Snapchatting” and “is Twitter right for my business?”  To this my reply is almost always the same.  If you can manage these social media outlets effectively, go for it!  However, most people fall into the “jack of all trades, master of none” on this one.

If you can absolutely crush it with generating daily photos and videos on Snapchat, while engaging in Twitter conversations with your followers, AND keeping up to speed on Facebook and Instagram, GOOD for you!!  That’s awesome!

However, most business owners don’t have the time for this.  My suggestion is to pick what your target audience is, keep in touch with them via the best platform that reaches them, and MASTER that platform.

2- Try Something New

A lot of the time I hear from business owners “I’ve always done it like this.”  While always managing your marketing the same way may keep your business moderately successful and your doors open, think of what could happen if you shake things up a bit.

Maybe your thing has been to always run ads in the paper or to promote your business specials with in-store flyers.  Now it might be time to try out a boosted post on Facebook or throw some hashtags into your Instagram posts.  Most of the options you have for new marketing these days come with very low cost.  Try something new, and see what happens!

3- Talk WITH Your Audience Not AT Them

Sure it’s easy to post about what your weekly specials are and what’s on sale.  It’s very simple to TELL people what’s going on with your business.  How about actually engaging them in conversation?

When you see a friend you haven’t caught up with in a while, do you just jump right in and say “The kids are doing well, Christmas was hectic”? Or do you start with “So good to see you!  How have you been?”

Don’t be afraid to talk to your audience like they’re your old pals.  Throw in an exclamation point, ask some questions, and sound excited about chatting with them!  People want to know the person/people behind a business.  They want to feel connected with you!

Need help determining which social media platforms are right for you?  Maybe you’re in search of the new marketing ideas you haven’t uncovered yet?  Better Your Business can help you learn how to have conversations with your audience!

Send me an email today!  gillian@betteryourbusinessvb.com

5 comments to “Marketing Lessons Learned in 2016”

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