Snapchat for Businesses
I’ve been asked MULTIPLE times if businesses should be utilizing the latest and greatest social media tool, Snapchat. Here are my two cents in a (straightforward nutshell).
I could beat around the bush and tell you the statistics about how Snapchat has 60 million daily users. I could host classes where I charge people to learn how to use it. But in all honesty, NO. Do not use Snapchat as a business.
Let me briefly explain how Snapchat became popular. For those of you that are not familiar with the platform, it’s an app that allows users to send direct messages or post content that lasts for ONLY (up to) 24 hours for their friends/followers to see. Most of the time, your followers are the people you have as contacts on your phone, FYI.
The reason it grew so rapidly, in the most direct way possible, is that people liked to use the platform to send scandalous pictures/content. Users have the option of setting the timeframe for how long content lasts. Example: Share with your selected friends and the posts lasts up to 10 seconds (minimum 1 second). Share with everyone and content lasts for 24 hours and you can track who views it.
The cons of Snapchat: Unless you have an in-house marketing person that will generate refreshing, new content on a daily basis, it’s a HUGE effort without much lasting reward. Pros: The filters are fun as hell. Lots of people use Snapchat to enjoy the facial filters. This, however, has little positive effect for businesses.
This blog is JUST my two cents. If you think you can crush it using this platform, more power to you. If you’re trying to reach millennials (only), give it a shot!
Here is a pic of me, while writing this, enjoying the filter feature. Because everyone loves being a puppy for 10 seconds.
Need help learning more about Snapchat and other social media platforms? Give me a call! 757-287-6075 or shoot me an email! firstname.lastname@example.org